For Belgian designer Dries Van Noten, art always comes first. Born in a family of cloth makers, Van Noten was immersed into the fashion industry from his early days; nevertheless, he, as an individual, chose his own path full of creativity and a wide range of inspirations. From the beginning of his solo career as a fashion designer, he already possessed great knowledge of the industry, getting highly influenced by various artists such as Yves Klein, Damien Hirst, Pablo Picasso, Mark Rothko, Cecily Brown and others.
For the majority of people, Van Noten is known as a member of a famous Belgian group of designers so-called Antwerp Six, composed by six alumnus of the Royal Academy Of Fine Arts Antwerp – Ann Demeulemeester, Marina Yee, Dirk Bikkembergs, Dirk Van Saene, Walter Van Beirendonck and Dries Van Noten himself. However, Van Noten has been distinguished from others due to his romantic and artistic approach to his creations.
Can Ready-to-wear clothing line be considered as Haute Couture? In case of Van Noten, the answer is definitely yes.
Focusing his attention exclusively on Pret-a-Porter, the designer sells all presented garments on the catwalk to the final client; however, some of them are real masterpieces. Being very artistic, Van Noten usually starts the process of designing from historical, ethnic, cinematic, and geographical references, and, as a result, successfully combines them in garments together with decorative art.
Believing in the heritage of craftsmanship, Van Noten is perceived as a master of ornaments, embroideries and fancywork. Consequently, the success of the brand lays in the details of every garment as well as their breathtaking presentations. To conclude, it is fair to say that products offered by the label are more than just fashion items, they are the work of an artist that has the passion for making his creations wearable.